Cardenxe Sotol Is Poised To Push The Mexican Spirit To The Next Level
Sotol is giving Mezcal a run for its money.
It all started with three friends, on a journey to discover the near-extinct Canto Cardenche, a musical genre endemic to Northern Mexico. There, the group discovered Sotol, a distillate made from Dessert Spoon. Combining the love of spirits and the arts, the trio set out to create a brand of Sotol that would easily rise to the leader of the pack, while paying homage to the deep roots of the spirit. And Cardenxe Sotol was born.
We spoke to Luigi Ambrosi, co-founder of the brand, about the story behind Cardenxe; what consumers need to know about the Mexican spirit and why it’s worth a place on your bar cart.
The Gourmet Insider: What was the thought process between blending art and music with Cardenxe Sotol? How does this speak to who you are as a brand?
Luigi Ambrosi: The mission at Cardenxe is to elevate two very unique Mexican traditions that risk disappearing – that of Sotol and of Canto Cardenche. The brand brings forth a movement inspired by the message of love and beauty that the cardencheros like to sing about. We took off on a months-long trip to understand the different methods and terroirs. We wanted to honor the music that allowed us to discover sotol, as well as incorporate the beautiful message that is the concept behind ‘El Canto Cardenche’ — the primal need to express deep emotions.